People unconsciously ignore ads, not because they are not interested in the products or services being offered, but a natural instinct to focus on the material they're reading and block out "distractions". Remember: they're on the web to search for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe can cook for dinner. They're concentrating on that issue, and their minds are quickly filtering out whatever seems to interfere with that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.
Advertisements said to be "visual noise", and ironically, the larger (and more obvious) the ad, the more likely it will be ignored. That seems to go against all instincts of advertising-bigger should be better, right? That may work on a highway, when a looming billboard on a stand either and you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the banners advertising "traditional", regardless of the text contained in them. That's why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.
But the challenge of AdSense is to make people read the ad and click on it. How do you achieve that if the brain automatically reject your message as "junk"? Simple: by not looking like an ad, and then insert yourself in the place where people would be most interested in what you're saying. Then, viewers will notice website not only you, but see you as a valid answer (or at least, a possible solution) to the problem of squeezing.
The Color Silver
Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody's attention (it's called "bright neon sign" phenomenon too). But for Adsense, you get better results when you take the subtle approach and blend into the page you are on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.
That is why should your ad background and border colors to be the same color as the web page it located. If your website is white, then your ad assumes that color, if it's blue, then you know what shade to choose. This is not sneaky, it's reader psychology. Advertisers in magazines have been doing it for years-not copying the color, but the font of the magazine pages. Readers are then more likely to continue reading the ad text rather than skipping it over it because it's "not part of the page". By the time they realized it was an ad, they're intrigued by the benefit being offered (and if not, at least they know about you-much more than what you would have achieved if the ad had been dismissed). By applying this principle to your Ad Sense, you get better results.
Another trick: use the standard blue color for your links, but make the advertiser's URL (the domain name below the ad text) in a very unobtrusive color and size. Combine this trick with making the rest of your website content a non-traditional color that is not as visible as blue (for example, a dark green), and you have a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it is a neutral and objective way of finding more information, and click. Do you know what that means for Adsense revenues.
Location, Location, Location
As they say in business, location is the secret to success: be where your market needs you (and in this case, reads you). For example, avoid placing ads on the left or right margin marginalized: people do not bother looking there, since the flow webtext is from top to bottom. Unless a photo or other graphical element draws their eyes to the side, there is no reason for them to look beyond those margins. Plus, Internet users are conditioned to look for content in the center-so you also have to be at the center would be considered "valid content".
This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside of the query. To get their attention, give large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message associated with the key words used probably. For example, if a website about "widgets", and your article is a review on the "blue widgets" then latest Ad Sense on "Find Cheap Widgets Now!" A high percentage of clicks.
Why is installed under the title Ad Sense work so effectively? As a society once the content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is pressed within the two components is very important. You would not get this kind of click through if you placed it above the title, where it is seen as literally "outside" the topic and hence, irrelevant or secondary.
Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author's Box. This reaches the educated reader little more cynical, and maybe, who preferred to read up on the topic and is now ready to make, intelligent informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end, and is willing to "click away" from the site (and hopefully , to advertisers).
Is there a BIG secret to the huge Adsense checks? Yes, you've seen some screen shots earn 5-figure Adsense ... so must I. And that made you think, why some people with incomes of those huge, and you do not.
Whatever people may say, just see these are the only factors that make the difference between you winning and those 'big-guns'.
1 - Location Adsense
Yes, you can put AdSense in a certain way that the difference between 1% click-through rate (CTR) and 10% CTR. Some strategies outlined where you must make your content as AdSense. You do that by removing the boundaries and use the same font color that you use for your website.
Choose the format more AdSense has always been recommended. It is said that the square, wide skyscraper is the large top performer. Me ... yes, I experienced good things with this ad formats.
Some may say differently, but I do well with Ad Links also. It is some text link ads, which requires two-step clicks. I put them on my website as a navigation link, and I am doing pretty okay with them.
2 - High Paying Keywords
Here's another secret known. Go for high paying keywords. If your website is about a topic where advertisers pay big money for them, then you may get more money with AdSense.
This is common sense. When people are paying $ 5.00 per click on Adwords, you may have a lot of money on your AdSense. And if the ads that are shown on your website ads that people will pay $ 1.00 per click, you might get less than a dollar per click.
Known topics where advertisers pay top dollars for lawyers like DUI, credit card applications, web hosting ... you know the rest. And you can even go to Overture Bid Tools to guess what people are paying for certain keywords. If you come across a topic that you think might do well, you can try it there.
http://uv.bidtool.overture.com/d/search/tools/bidtool/
But the problem with this, usually high paying keywords are very competitive when you try to drive traffic with search engine optimization (SEO). So, some would just go for the low hanging fruit.
3 - Get More Traffic
Yep ... no secret here. The more traffic you get, the more clicks you are likely to get. And more clicks means more money. But then again, you should think about the type of websites that draw traffic.
I believe many major websites winners actually function in the community. These are similar to forums, photo blog service providers, blogs that have increased its readership and maybe even dating profiles. Another way to do this is where you build your website relating to user content creation. You allow users to create content, such as comments and reviews.
These are the sites where people come back for more. The good thing is that you have to crack your head on the content. If you think you can build one like those, then go for it.
On the contrary, many are actually growing in creeks smaller sites. And they go on SEO for traffic. I must say that this is the most popular when it comes to Adsense.
You and I know there are good ways and bad ways to SEO - yes, the white hats and black hats. Whatever you are doing, that is your choice. Some people make the black hats, but for them, provided that they comply with the AdSense TOS, they have nothing to worry about.
To me, you are doing what you want and take responsibility for the outcome. If you are doing black hat SEO, and you are making boatloads of money - then good for you.
And after that, there are the non-SEO methods. I know of some people who make the arbitrage method. They go for high paying keywords, and then advertise their sites at lower prices. And they make a profit from the difference. It may sound strange at first, but some actually do work.
Other SEO Methods that do not like posting in forums, writing articles and making press releases on their websites.
I have also heard of a strategy where you create an e-course with e-mail, and then send your subscribers to web pages that contain lessons and of course, Adsense. This way, you can catch one man, and probably make money from him / her over and over again.
4 - It Numbers Game
On the whole ... Adsense is a numbers game. If you find something that works for you, to make more income just to do it again and again. For the SEOers black hat, just building more and more websites.
Unless you successfully build and grow the community website, you may want to build more sites. If you build a site that makes $ 100 a month, then 10 sites will give you $ 1,000. But then again, I would say, you are bound to get sites will only flop. So, out of 10, maybe 3 is doing great, 4 is only now and then, and another 3 just flopped.
If a so-so site makes $ 30 a month, a large site is being made $ 300 a month, with only 10 sites, you may make $ 1,020 per month.
Just like I said ... it's a numbers game.
The line of contention between what is cheating Google and what is not is very similar to the law of tax evasion versa tax avoidance.
Whereas one will land you in a very deep pile of mud, the other can build you a palace of gold.
So it is with the mighty Google AdSense. Love it or hate it, it produced a staggering nine billion dollars last year!
AdSense is without doubt the most successful PPC advertising campaign undertaken in history. With such huge wealth available, the cheats and frauds are abound, lurking in every corner, devising ways of grabbing a little of the AdSense phenomena themselves. And they do. To the tune of around a billion dollars last year. Some are big operators running sophisticated software across servers with spoofed IP addresses, while further down the chain may be a group of students who get together to make a few extra dollars from their website.
You may have heard of the recent 'most stupid man of the century'. Who developed this undetectable clicking bot that would trawl away clicking Google ads all day long. It could have ruined Google if allowed out into the net. Can you imagine thousands, maybe millions of people clicking on adverts at 10cents a time, on your site every day? AdSense and the billions that go with it would have died overnight.
The guy could have kept quite and sat back in the land of luxury for the rest of his life taking out undetectable crumbs from a multi billion dollar cake. But what does he do? Offers or threatens Google to buy the programme for a $100k. When they said no, he tried to sell it on the Internet for $10k a copy. He lost everything when they arrested him. Good.
There are many out there even as you read this who are running some kind of PPC scam and thousands more who are dreaming of doing so. For those of you who are, you better be changing tactics on a daily basis, as Google do. For those thinking about it, let this be a guide to the pitfalls that await you. Don't do it.
For those thinking of building a successful future income out of AdSense legitimately. Still read on, this will be an eye opener for you and later, you will learn how to build that golden palace from AdSense. Or at least a nice little honest earner.
The PPC defence system.
Firstly, the most important weapon in the click fraud arsenal is the IP address. Everyone in the world connected to the net has one. Every time you visit a page, you leave a trace route. This is also the must powerful of marketing tools for PPC companies like Google. They use it to categorise visitors into geographic locations and can serve local information and adverts of interest. So it goes without saying that they automatically know the IP address of every single click on an AdSense ad. Hence, if you accidentally click on one of your own ads from the same IP address as registered with Google when the account was set up, you get flagged at Google. If it happens again you may get a warning or may even loose your account and all within.
By far the most of the average 10% loss in PPC comes from the smaller click frauds. A student gets lots of mates on different IP addresses to visit his site and click a few ads. If he is clever and they only click say two ads each time they visit and never twice in a day, the odds of detection are about zero. Especially if they emulate a real surfer and visit a few pages of the advertisers site. But that's not much at 10cents a click is it? These guys and gals are clever though. They use a well established site with high keyword value content. Like Loans for example. Some of these AdSense clicks are worth not 10cents but 10 DOLLARS each! There are some that hypothetically are worth $50 a click. But, irrespective of what Google may be charging the advertiser, they have a publisher cut off at around $15 maximum per single ad click. Now say there are twenty students all pals with each other and the site is a page rank 5 student site with $10 ads, then forty clicks each day is $400!! Now $20 day each is not a fortune, but to a student its real useful. Now just imagine they all have their own websites and all run AdSense or other PPC campaigns. There making a fortune??
Yes. For a little while anyway. But there is a huge flaw in their master PPC click fraud plan. As they are all buddies, they no doubt live in the same locality or general region. Suddenly there are these sites which according to Google's massive database, have no local geographic interest, yet getting tons of visitors from the same region. Google knows this as the main service provider, who every one ultimately channels through, has its own IP address on the net.
So yes the click fraud system works on a small level though will hardly make you rich from just a couple of clicks a day on your mates site.
Other reasons and a myth or two, that will catch out all but the most clever of the larger click cheats are.
Cookies:
There are rumours of Google using cookies on their AdSense PPC ads. As many have cookies set to off and others across the various browsers have there own settings, cookies would be a logistical nightmare that could provide very little accurate information. If I automatically know your exact IP and with that, your geographically physical address, why the heck would I need to use cookies to gather that info? And don't forget, they probably know not just the IP address, but MAC address of the modem and router at that IP. However, the advertiser the PPC link points to may use an identifier cookie and will soon know about you, if you keep clicking the link every five minutes.
The Google Empire strikes back:
With the ultimate power of Google Search, Google Desktop, Google Toolbar, GMail, Google Earth, Google Talk, Google Sitemaps, Blogger and so on and so on,,,,,. Google can identify the majority of users across the entire world and somewhere in those colossal databases humming away in air cooled oil, they know every single click from all those people. Every second of the day. Its the CIA's dream. So unless you can spoof IP's on a vast scale or somehow make it appear that millions of clicks are originating from unique IP's from geographically different locations. Your busted.
The only systems that have been successful in this area are, infection of computers with a Trojan virus that sits quietly in the background automatically clicking a set of PPC ads served up by some software on a server or group of them.
Then there's the far east clickers. They will happily sit and blindly click on anything all day long for a dollar.
The sweat shops of China have been taken over by the clicking sweat shops. Sometimes hundreds of people on computers in one poorly ventilated room, all puffing away on cigarettes and spilling rice over the keyboard.
They click on PPC ads to order or play online community games gathering gold and selling it for hard cash in the real world.
At a dollar a day workers, there are fortunes to be made on the net by unscrupulous sweat shop bosses. From writing articles to adding page content, are some of the slightly more respectable ones. But any type of PPC opens an obvious channel for huge profiting. Banning IP's from certain locations effectively removed many of these click frauds. Though now there are new sweat shops springing up all over the place, not in the far east, but in Europe and even illegal immigrants in London working for £10 per day with only four hours sleep. Maybe a lot more than a dollar a day, but the market is an immense multi billion dollar one that is going to just keep on doubling and the rewards for underworld operations are increasing proportionally.
Then of course there are footprints or patterns of someone visiting your site. Why do they only visit the same home page and within a few seconds, click on all the PPC ads, then quickly exit the site. But they don't click ads on other sites they visit? That's a pretty easy to identify footprint. Lets see, this IP address has clicked on dozens of AdSense ads on one site belonging to one publisher. With a click through rate (CTR) rate approaching 100%. And don't forget, it is not only Google who will be looking at the clicks from your site, the advertiser has full access to all that info and excellent analysis software. That way they can effectively measure the cost effectiveness of their AdSense campaign. If they see hundreds of clicks each day from the same IP address and zero conversion to a sale, they will be shouting at Google, quite loudly if those clicks cost them dollars. Who will politely pull your plug. Forever!
I mentioned CTR above. This is something that so many click frauds ignore to their cost and downfall.
CTR is a simple calculation that divides the number of page impressions from your visitors by the number of Google ads that they click on.
If a site is very specific and vertical targeted, it may be quite normal to see unusually high clicks on Google ads. Say a site about Fender guitars has AdSense ads, then they will contain advertisers related to that sector and possibly 20% of visitors may click an ad. Google knows the specific nature of the site because its serving targeted PPC ads, targeted at those visitors. Therefore, rather than flag the site for possible click fraud due to abnormally high CTR, they do just the opposite, they serve higher value AdSense ads to that site because of the high CTR and vertical content. As a result, the site owner has possibly built a nice little extra income or even a golden palace from the AdSense revenue. But this is not the norm and most sites have a CTR of more like 3%.
So if your site about something of not too greater importance to the world wide web, ranked somewhere in the middle of millions of other pages and not even indexed by Google yet, has no back links and has a CTR of 50%, it will be immediately flagged and unless there's good reason, the jolly old plug is pulled again.
An average CTR of between 1% to 7% is normal and would not set off any warning bells. But if your mates are about the only ones visiting your site and each one clicks an ad each time, that's a 100% CTR!! You are nabbed and your plug is well and truly pulled.
So that just leaves the hard core of the more clever, but small time click frauds who consistently milk the system. They are virtually undetectable and extremely difficult to differentiate from genuine AdSense clicks. This forms the main 10% bulk and just like other industries, providing losses can be maintained at an acceptable 10%, everyone is happy. Credit cards are at around 12% and most traders use a 10%-15% loss adjustment these days. So despite all the hype you may have read about the death of PPC ads due to click fraud, plain business logistics say that beneath a certain value, the cost of further improvement is non conducive to the bottom line - profit.
Overall, advertisers are content with what they see as an acceptable loss in a tremendous growth area, brimming with benefits and profit. Due to Google's immense size and powerful analytic tools they are constantly developing, advertisers feel safe from big time click fraud and know they are entering a very profitable marketplace with Google AdSense and to a lesser degree, other PPC campaigns.
Click fraud is the equivalent of tax evasion in AdSense and you deserve to lose your account. However, there are other honest ways of picking up anywhere from a few crumbs to a nice slice of the AdSense cake. While the hardened old timers may call some of it a 'grey area', it is a legal and acceptable method of achieving great success. A little like the tax avoidance instead of evasion scenario. Instead of cheating the system, you work with it and explore its many 'grey' areas.
In this world the biggest rewards (and risks) are closer to that fine dividing line of correctness or legality. Accountants exploit it and global companies use it to amass great wealth. Take the classic case of Microsoft. There was poor Bill and his buddy all those years ago, sweating under the pressure of a contract with IBM using software they didn't have! If it had gone wrong and the miracle had not materialised, they would have been doing time for defrauding IBM. Ouch! But at the last hour they found a genius who had developed this magic DOS programme. They bought it for a poultry sum which not only saved their bacon, but made Bill the richest man in the world! Now that is what I call a close call though, look at the rewards. Shame it was the only Microsoft software that ever worked with stability, still its the only software they didn't write. LOL.
If you want to make real and honest money from AdSense or any PPC campaign, I hope the chapters to follow will be useful
Looking at the AdSense industry Guru's who make monthly AdSense cheques for thousands of dollars to the ones making a tiny few dollars, is the first thing to do. Knowing where they succeed or fail is the second. Putting that knowledge together with some good SEO work can give anyone a site sitting at the top of Google, ahead of millions of other pages.
Once there, all one has to do is duplicate the success with another site and so on. Within a year and an average amount of work and providing you are committed to making it work, you could be getting a steady income from AdSense of anywhere between $1000 to $10,000 dollars per month. The knock on effect of which is that apart from Google AdSense, you should by then be running promotions or other affiliate ad campaigns on those sites, which should produce ten times that of AdSense, if your audience is vertical enough. While AdSense may be an important part of your revenue, affiliate ads produce far greater single sale values. But watch out, wont be long before Google builds in house affiliate advertising of their own to compliment AdSense or, they will buy out someone like Commission Junction for example.
Within an industry that could hit outer space year after year, Internet advertising is about to be the biggest earner in the world and worth hundreds of billions each year, with no ceiling. The beauty about the whole concept of the Internet and thanks in most to the two brain child's behind Google, is that anyone can be what they want to be. There is no global Goliath versus little David. With some good input, David's site can rank higher, look better and be more appealing than Goliath's and invariably does. That means anyone who desires, can have a slice of this enormous cake, all it takes is common sense, a willingness to learn and a wish to make a serious income from the net. You may have to know programmes like Dreamweaver and PHP, but there is no rocket science involved.
Continuation of the 'PPC Book' can be found at the authors .com site KeywordAccess. Along with articles about PPC, white black and grey sites, keywords and other interesting stuff and of course, free access to over 15 million keywords and phrases to help you build that profitable site.
Markus Frind, the creator of Plentyoffish.com is a success story worth noting, as he has managed to take a niche formerly ruled by giant corporations and give it his own brand of marketing savvy. A case of David vs. Goliath, where the little guy comes out on top in the end. Markus is the top "individual" adsense publisher in terms of pageviews. Lets find out what some of his secrets are as he shares some advice with our readers. Feel free to comment!
Markus, what is your experience in computer programming and how did it prepare you for becoming a webmaster?
The average pageviews a day is around 14 million for the last week. I'm getting another 80 million pageviews a day from users polling the site to see if they have new messages. Really intensive bandwidth wise!
When I go to your website, I notice that the ads are targeted to my region, yet I have not even registered- can you explain to our readers how you accomplish this feat?
I'm just using ip2location.com- Basically i take your IP, look it up in the database and it tells me what your city is. I then bring up a list of users in your city, nothing magical about it at all.
Are most of your visitors coming primarily from search engines (SERPS), or are you finding that they come from other avenues? Do you actively advertise in the media?
Search engines account for something like 2% of my traffic. The vast majority of my traffic, like any other site with over 5 million pageviews a day comes from word of mouth, and repeat visitors.
The services on your site seem to be offered at no cost to the registrants. Is there some advantage you have over your competitors that allows you to do this?
I've developed new algorithms that allow me to create a mega site for next to no cost. Several years ago I created algorithm that was thousands of times faster then the algorithm used in the 1990's to find a string of 22 prime numbers. At the time a professor used several super computers and hundreds of regular computers over the course of several years to find a record. I did the same thing on 1 computer in 2 weeks.
Fascinating! Are there any other sites you currently maintain, or is plentyoffish.com the only one?
Its the only site at the moment. I've got a few other sites I registered for friends so they could learn to do marketing/affiliate stuff. At this point i think 1 site is enough.
Any tips for those looking to create a profitable endeavor on the internet?
IF someone else thinks what you are doing is a cool idea I'd say it isn't... Find something no one else thinks is important and build up a site with big traffic in that area. Also keep in mind, sites that have low monetization today but have traffic may be the gold mines of tomorrow. In the internet world anything and everything will be monetized at some point and traffic is king.
Traffic is King- very wise advice, Markus. One last question- How do you find the time to maintain such a large commodity on the internet? Surely you must have some other interests in life besides programming and website monitoring?
It only takes a hour a day on average, but its very tiring work. I spend the other couple of hours reading and seeing what is going on.
These are proven techniques for making Google AdSense, which will work on most blogs and websites. There is no secret system, you just have to think smart and put the time and effort into making things happen. Don't start out on the Google AdSense path and think you are instantly going to be making 1000's of dollars a week. It isn't going to happen.
The most important step to making money from Google AdSense is to increase the volume of traffic to your blog or website. Simple ways of doing this is by distributing your articles to ezine lists, article announcement lists, blog carnivals, social bookmarks sites and yahoo groups. For this to work you need to write at least one new article a day, which needs to be of a good quality and interesting.
Create the ad units so that they blend in with your blog. You will need to go into your Google AdSense control panel and enter the hex colour codes from your website or blog. Make sure the text colour; background colour, and link colours all match your blog.
Don't use borders around the ad unit boxes. Again, you want the boxes to blend, you will have to colour code the borders to match the background so that they become invisible.
Find profitable niche markets, it is important not to choose markets where the cost per click is too low to make it worth your while. I suggest that you do some keyword research and find out roughly what the cost per click is in Ad Words. Usually this will be a good indication as to whether this will be successful.
Keywords are of great importance, you have to make sure that your content is not overstuffed with particular keywords to the point of destroying readability and value. What you need to do is master the art of making sure your articles make liberal use of on-topic keywords, which are likely to generate the most relevant ads. Experts maintain that using keywords with your titles and H1 tags is any excellent way to assist in getting the most relevant possible adds
They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.
And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.
Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.
As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.
That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.
Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.
In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.
AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.
Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.
Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.