People unconsciously ignore ads, not because they are not interested in the products or services being offered, but a natural instinct to focus on the material they're reading and block out "distractions". Remember: they're on the web to search for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe can cook for dinner. They're concentrating on that issue, and their minds are quickly filtering out whatever seems to interfere with that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.

Advertisements said to be "visual noise", and ironically, the larger (and more obvious) the ad, the more likely it will be ignored. That seems to go against all instincts of advertising-bigger should be better, right? That may work on a highway, when a looming billboard on a stand either and you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the banners advertising "traditional", regardless of the text contained in them. That's why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.

But the challenge of AdSense is to make people read the ad and click on it. How do you achieve that if the brain automatically reject your message as "junk"? Simple: by not looking like an ad, and then insert yourself in the place where people would be most interested in what you're saying. Then, viewers will notice website not only you, but see you as a valid answer (or at least, a possible solution) to the problem of squeezing.

The Color Silver

Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody's attention (it's called "bright neon sign" phenomenon too). But for Adsense, you get better results when you take the subtle approach and blend into the page you are on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.

That is why should your ad background and border colors to be the same color as the web page it located. If your website is white, then your ad assumes that color, if it's blue, then you know what shade to choose. This is not sneaky, it's reader psychology. Advertisers in magazines have been doing it for years-not copying the color, but the font of the magazine pages. Readers are then more likely to continue reading the ad text rather than skipping it over it because it's "not part of the page". By the time they realized it was an ad, they're intrigued by the benefit being offered (and if not, at least they know about you-much more than what you would have achieved if the ad had been dismissed). By applying this principle to your Ad Sense, you get better results.

Another trick: use the standard blue color for your links, but make the advertiser's URL (the domain name below the ad text) in a very unobtrusive color and size. Combine this trick with making the rest of your website content a non-traditional color that is not as visible as blue (for example, a dark green), and you have a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it is a neutral and objective way of finding more information, and click. Do you know what that means for Adsense revenues.

Location, Location, Location

As they say in business, location is the secret to success: be where your market needs you (and in this case, reads you). For example, avoid placing ads on the left or right margin marginalized: people do not bother looking there, since the flow webtext is from top to bottom. Unless a photo or other graphical element draws their eyes to the side, there is no reason for them to look beyond those margins. Plus, Internet users are conditioned to look for content in the center-so you also have to be at the center would be considered "valid content".

This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside of the query. To get their attention, give large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message associated with the key words used probably. For example, if a website about "widgets", and your article is a review on the "blue widgets" then latest Ad Sense on "Find Cheap Widgets Now!" A high percentage of clicks.

Why is installed under the title Ad Sense work so effectively? As a society once the content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is pressed within the two components is very important. You would not get this kind of click through if you placed it above the title, where it is seen as literally "outside" the topic and hence, irrelevant or secondary.

Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author's Box. This reaches the educated reader little more cynical, and maybe, who preferred to read up on the topic and is now ready to make, intelligent informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end, and is willing to "click away" from the site (and hopefully , to advertisers).

Is there a BIG secret to the huge Adsense checks? Yes, you've seen some screen shots earn 5-figure Adsense ... so must I. And that made you think, why some people with incomes of those huge, and you do not.

Whatever people may say, just see these are the only factors that make the difference between you winning and those 'big-guns'.

1 - Location Adsense

Yes, you can put AdSense in a certain way that the difference between 1% click-through rate (CTR) and 10% CTR. Some strategies outlined where you must make your content as AdSense. You do that by removing the boundaries and use the same font color that you use for your website.

Choose the format more AdSense has always been recommended. It is said that the square, wide skyscraper is the large top performer. Me ... yes, I experienced good things with this ad formats.

Some may say differently, but I do well with Ad Links also. It is some text link ads, which requires two-step clicks. I put them on my website as a navigation link, and I am doing pretty okay with them.

2 - High Paying Keywords

Here's another secret known. Go for high paying keywords. If your website is about a topic where advertisers pay big money for them, then you may get more money with AdSense.

This is common sense. When people are paying $ 5.00 per click on Adwords, you may have a lot of money on your AdSense. And if the ads that are shown on your website ads that people will pay $ 1.00 per click, you might get less than a dollar per click.

Known topics where advertisers pay top dollars for lawyers like DUI, credit card applications, web hosting ... you know the rest. And you can even go to Overture Bid Tools to guess what people are paying for certain keywords. If you come across a topic that you think might do well, you can try it there.

http://uv.bidtool.overture.com/d/search/tools/bidtool/

But the problem with this, usually high paying keywords are very competitive when you try to drive traffic with search engine optimization (SEO). So, some would just go for the low hanging fruit.

3 - Get More Traffic

Yep ... no secret here. The more traffic you get, the more clicks you are likely to get. And more clicks means more money. But then again, you should think about the type of websites that draw traffic.

I believe many major websites winners actually function in the community. These are similar to forums, photo blog service providers, blogs that have increased its readership and maybe even dating profiles. Another way to do this is where you build your website relating to user content creation. You allow users to create content, such as comments and reviews.

These are the sites where people come back for more. The good thing is that you have to crack your head on the content. If you think you can build one like those, then go for it.

On the contrary, many are actually growing in creeks smaller sites. And they go on SEO for traffic. I must say that this is the most popular when it comes to Adsense.

You and I know there are good ways and bad ways to SEO - yes, the white hats and black hats. Whatever you are doing, that is your choice. Some people make the black hats, but for them, provided that they comply with the AdSense TOS, they have nothing to worry about.

To me, you are doing what you want and take responsibility for the outcome. If you are doing black hat SEO, and you are making boatloads of money - then good for you.

And after that, there are the non-SEO methods. I know of some people who make the arbitrage method. They go for high paying keywords, and then advertise their sites at lower prices. And they make a profit from the difference. It may sound strange at first, but some actually do work.

Other SEO Methods that do not like posting in forums, writing articles and making press releases on their websites.

I have also heard of a strategy where you create an e-course with e-mail, and then send your subscribers to web pages that contain lessons and of course, Adsense. This way, you can catch one man, and probably make money from him / her over and over again.

4 - It Numbers Game

On the whole ... Adsense is a numbers game. If you find something that works for you, to make more income just to do it again and again. For the SEOers black hat, just building more and more websites.

Unless you successfully build and grow the community website, you may want to build more sites. If you build a site that makes $ 100 a month, then 10 sites will give you $ 1,000. But then again, I would say, you are bound to get sites will only flop. So, out of 10, maybe 3 is doing great, 4 is only now and then, and another 3 just flopped.

If a so-so site makes $ 30 a month, a large site is being made $ 300 a month, with only 10 sites, you may make $ 1,020 per month.

Just like I said ... it's a numbers game.